Freshworks: The King of Global SMB SAAS | Emergent

A Tipping Point for Global SAAS Companies

Mikal Khoso

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This piece was originally published on the newsletter Emergent.

Enterprise software companies serving large corporate customers has long dominated the world of venture capital and startups as the category that most excites investors, attracts numerous great entrepreneurs and consistently produces large companies. However, over the last decade as the tech industry has evolved from a vertical into a horizontal industry — penetrating an ever broader range of industries — entrepreneurs are increasingly launching companies that build software for small and medium businesses (SMBs).

Companies such as Quickbooks, Square, Toast, Shopify and numerous others are putting powerful software tools in the hands of SMBs and helping them reduce their costs and maximize their revenue. Many of these startups are US-centric and have not yet expanded outside North America in a major way.

One major exception to this rule is Indian SAAS giant Freshworks which recently went public on the NYSE and has a hefty $13 billion market cap today. Freshworks is a shining example of a world-leading software company and a global champion founded and built in an emerging market.

Freshworks has achieved significant scale since its founding in 2010:

  • 52,000 customers across 120 countries
  • $308 million in Last Twelve Months (LTM) revenue
  • Freshworks and Freshservice are both $100 million revenue run rate SAAS products in their own right
  • $484 million raised prior to IPO

Products

Over the past 11 years Freshworks has built a range of deeply interconnected and synergistic products across sales, marketing and customer service to give SMBs many of the tools and capabilities of large corporations. Freshworks core products are:

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Mikal Khoso

Former VC turned Operator interested in the fastest growing businesses in emerging markets. Sign up for my newsletter here www.reademergent.com