Great idea to include the calculator as part of the offer. In terms of telling an “equity story” I think that story fits into the larger narrative around the goals and aspirations of the business. For example, “we aspire to become the dominant player in the $100bn x market. If we achieve our goals your piece of the pie will be x”

Written by

Investor @ Wavemaker interested in the intersection of politics, economics and technology. Sign up for my newsletter @ https://bit.ly/33FWVuq

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store