Jumia: Amazon of Africa?

The Rise of African Ecommerce

This piece was originally published in my weekly newsletter Emergent.

Overview

2020 was an explosive year for ecommerce globally, with ecommerce businesses seeing their revenues soar, profits increase and valuations climb. One of the biggest beneficiaries of this trend was Jumia, which saw its valuation soar from lows of ~$2.50 in March of 2020 to highs of $65 recently.

Jumia is Africa’s leading ecommerce company connecting merchants and buyers together in 11 countries…